Yesware is a sales productivity platform. The company was founded by Matthew Bellows, Rajat Bhargava, and Cashman Andrus. The company has over 800,000 users, including companies like Acquia, Groupon, Zendesk and Square.
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Company history
Yesware was founded in 2010 by Matthew Bellows, Rajat Bhargava and Cashman Andrus. Since he was a salesman by trade, Bellows realized that very little sales technology actually helped salespeople make more money. The process of copying information into customer relationship management (CRM) systems was tedious and often poorly done. Knowing most of this information could be found within emails, the founders created Yesware to assist salespeople with common sales tasks, and to extract relevant information for reporting purposes.
In September 2011, Yesware released its beta version and raised a seed round of $1 million led by Google Ventures and the Foundry Group. In June 2012, Yesware followed up the seed round with a $4 million Series A round, again including investments from Google Ventures, the Foundry Group and others. In November 2012, Yesware announced a beta integration with Salesforce, which allowed users to create new contacts, develop tasks, and view actionable reports within Yesware and Salesforce simultaneously. In 2011, Yesware was awarded the top sales productivity award at the Top Sales & Marketing Awards.
Two months after launch, in November 2011, the company had 2,000 registered users. One year later, the number of users grew to 100,000. The growth was attributed to word of mouth and searches within the Google Chrome and iPhone App stores.
As of March 2016, Yesware has over 800,000 users.
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Description
Yesware provides email tracking, customizable templates and CRM integration to Gmail and Outlook users. The product plugs into email inboxes, allowing users to use its capabilities where they already work. Users can create and use email templates, send mail merges to up to 200 recipients, and sync emails, calls, and calendars with their CRM system. With this, sales managers are able to see activity-based reports and performance detail without relying on additional data entry. Yesware also allows users to share effective templates with peers. It is compatible with Gmail.
As per recent announcement by Yesware, the pricing plan has now changed from free basic version to $15 / User / Month. Now yesware is no longer free.
Business Model
Yesware used to use freemium business model to market and distribute its products.
Similar to Dropbox, Pandora, LinkedIn, and others; Yesware used to allow users to sign up free, but now that they have started to see profits dropping, the free option is no longer available. Some concerns have been raised about this business model for business-to-business companies.
References
Source of article : Wikipedia
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